News

Updates on recent work, and topics in writing and editing

hourigan.co

Welcome to a new era in publishing. The digital age is upon us.

Founded in the belief that within the next decade, most entertainment media will be distributed in digital formats only,
hourigan.co is an international, electronic-only publisher of ebooks and music.

Our mission is to give artists around the world access to the vibrant global electronic markets for their work.

‘But’ in successive clauses

As an editor, I often follow this rule:

When you can, change a word to one with less syllables but the same meaning.

I’m also quite happy to follow copywriters’ rules and start sentences with “but” or “and” when it helps to break long, multi-clause sentences into more readable chunks.

So, when I see a sentence starting with “However,” I usually change it to start with “But.”

This can produce some unfortunate repetition, as an author today pointed out to me. Take this sentence:

Not all of these welfare recipients rely entirely on benefits—some combine benefits with an element of paid work—but nearly all are net tax beneficiaries who do not make a real contribution to the public purse. But come election time, as adults they are compelled to vote. (emphasis added)

Here, it’s better to change what would ordinarily be the second “but” to “However,” to avoid repetition.

This shows that while it’s good to have a clear set of rules to edit by, it’s also important to keep looking for places where breaking them makes the writing better.

Talk to us about your project today

Get our professional advice and a free quote.

Not ready to start yet?

Not ready to start yet?

Sign up to our mailing list so we can keep in touch. We don't often send messages (so, no spam!), but when we’ve got some exciting news or an offer you might like, we’ll be sure to let you know.

Success! You’ve subscribed to our list. Thanks so much. And when you’re ready to start that project, or if you’ve got any questions, please be sure to come back and send us a message. We’re here to help you.